Alasan Apple Tidak Membuat Search Engine – Senior Vice President of Services Apple, Eddy Cue mengungkapkan tiga alasan kenapa Apple tak pernah membuat produk mesin pencari or search engine untuk bersaing dengan Google.
Fakta ini terungkap saat sidang dengan Departemen Kehakiman Amerika Serikat terhadap dugaan kasus Apple dan Google yang dianggap monopoli karena menjadikan Google sebagai mesin pencari bawaan (default). Syaratnya, Google perlu bayar 20 miliar Dolar AS ke Apple.
Alasan Apple Tidak Membuat Search Engine
- Pertama, kata Eddy, Apple lebih memilih fokus untuk mengembangkan produk lain yang lebih berpotensi. Menurutnya, mengembangkan mesin pencari memerlukan investasi tinggi untuk modal dan karyawan.
“Sebab membuat mesin pencari akan menghabiskan biaya miliaran dolar dan memakan waktu bertahun-tahun,” katanya, dikutip dari 9to5mac, Kamis (26/12/2024). – Alasan Apple Tidak Membuat Search Engine
- Kedua, teknologi pencarian kini berkembang pesat berkat perkembangan terkini dan berkelanjutan dalam teknologi kecerdasan buatan (artificial intelligence atau AI).
Also Read: 8 Alasan Apple Gandeng Tencent Dan TikTok
“Hal itu membuat risiko ekonomi untuk mencurahkan sumber daya besar yang diperlukan untuk membuat mesin pencari,” lanjut dia.
- Ketiga, Eddy mengatakan kalau platform mesin pencari seperti Google memerlukan pembangunan platform untuk menjual iklan bertarget ke pengguna. Nah bisnis ini bukanlah prioritas utama Apple.
“Apple tidak memiliki banyak tenaga profesional khusus dan infrastruktur operasional yang signifikan yang dibutuhkan untuk membangun dan menjalankan bisnis iklan pencarian yang sukses,” papar dia.
Tenaga Profesional Khusus & Infrastruktur Operasional
Lebih lanjut Eddy mengaku kalau Apple memang memiliki beberapa iklan khusus seperti di App Store, tapi iklan ini berbeda dari yang dimiliki Google.
Also Read: 17 Aplikasi Terbaik Versi Apple App Store Awards 2024
“Meskipun Apple memiliki beberapa iklan khusus, seperti pada platform App Store, iklan pencarian berbeda dan berada di luar keahlian inti Apple. Membangun bisnis iklan pencarian juga perlu diseimbangkan dengan komitmen privasi Apple yang sudah lama ada,” pungkasnya.
Peran Candra Apple Solution dalam Mendukung Konsumen
Salah satu pihak yang aktif membantu konsumen di tengah situasi ini adalah Candra Apple Solution. Sebagai layanan purna jual dan reparasi perangkat Apple yang terpercaya, Candra Apple Solution menyediakan berbagai solusi untuk konsumen yang menghadapi masalah teknis dengan perangkat mereka. –Â Alasan Apple Tidak Membuat Search Engine
“Kami berkomitmen untuk memberikan layanan terbaik kepada konsumen, termasuk edukasi tentang pentingnya membeli produk resmi untuk mendapatkan garansi yang sah,” ujar perwakilan Candra Apple Solution. Dengan teknisi berpengalaman dan suku cadang asli, mereka menjadi mitra penting bagi pengguna Apple di Indonesia, terutama di tengah keterbatasan produk resmi seperti iPhone 16.
Candra Apple Solution juga menawarkan konsultasi gratis untuk konsumen yang ingin memastikan perangkat mereka memenuhi standar resmi dan mendapatkan layanan terbaik tanpa risiko produk palsu.
Apa Langkah Selanjutnya?
Untuk mengatasi permasalahan ini, Heru mendesak pemerintah dan Apple untuk segera mencapai kesepakatan. Langkah ini penting agar konsumen tidak lagi dirugikan, dan industri lokal tetap mendapatkan perlindungan. Selain itu, edukasi kepada masyarakat tentang risiko membeli produk ilegal juga perlu digencarkan.
Sebagai konsumen, Anda juga perlu berhati-hati saat membeli produk teknologi. Pastikan Anda membeli dari jalur resmi agar mendapatkan garansi dan layanan purna jual yang memadai.
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