Apple telah lama mendominasi pasar smartwatch global, tetapi data terbaru dari International Data Corporation (IDC) menunjukkan bahwa dominasi tersebut telah runtuh. Pada Q3 2024, Huawei berhasil melampaui Apple dan memimpin pasar smartwatch dengan total pengiriman yang mengesankan. Artikel ini akan membahas detail statistik, produk unggulan, dan pergeseran posisi di pasar smartwatch global. – Smartwatch terlaris Q3 2024
Huawei Pimpin Pasar Smartwatch Global
Data dari IDC’s Worldwide Wearables Quarterly Tracker mengungkapkan bahwa Huawei telah mengirimkan 23,6 juta unit smartwatch sepanjang Q1 hingga Q3 2024. Ini memberinya pangsa pasar sebesar 16,9 persen, cukup untuk menggeser Apple ke posisi kedua.
Sebagai perbandingan, Apple yang sebelumnya memimpin pasar pada 2023 dengan pangsa 18,4 persen kini hanya mampu meraih 16,2 persen dengan total pengiriman 22,5 juta unit pada periode yang sama. Penurunan Apple ini sebagian besar disebabkan oleh turunnya volume pengiriman hingga 12,8 persen secara year-over-year (YoY).
Huawei, di sisi lain, mencatatkan pertumbuhan luar biasa dengan peningkatan 44,3 persen YoY. Keberhasilan ini sebagian besar didorong oleh peluncuran produk-produk seperti Huawei Watch GT 5, Watch D2, dan GT 5 Pro, yang menarik perhatian konsumen global.
Data Pengiriman Smartwatch Global Q1-Q3 2024
Mengutip Gadget360, beberapa smartwatch yaitu Huawei Watch GT 5, Watch D2, dan GT 5 Pro berhasil mendongkrak penjualan Huawei. Menurut IDC, terdapat 139 juta unit smartwatch yang terjual pada tiga kuartal pertama tahun 2024. – Smartwatch terlaris Q3 2024
Berikut adalah 5 merek smartwatch terlaris berdasarkan jumlah pengiriman unit pada Q1 hingga Q3 2024:
| Merek | Jumlah Pengiriman (juta unit) | Pangsa Pasar (%) |
|---|---|---|
| Huawei | 23,6 | 16,9 |
| Apple | 22,5 | 16,2 |
| Xiaomi | 20,5 | 14,7 |
| Samsung | 11,5 | 8,3 |
| BBK Electronics | 7,8 | 5,6 |
Data di atas tidak hanya mencakup smartwatch tetapi juga perangkat wearable lainnya seperti smartband.
Faktor Penentu Keberhasilan Huawei
Keberhasilan Huawei menduduki puncak pasar smartwatch global dipengaruhi oleh beberapa faktor utama:
- Produk Inovatif:
- Huawei Watch GT 5 menawarkan daya tahan baterai yang luar biasa hingga dua minggu.
- Watch D2 menyediakan fitur pemantauan tekanan darah yang akurat.
- GT 5 Pro hadir dengan desain premium yang menarik perhatian konsumen high-end.
- Ekspansi Pasar Global: Huawei berhasil memperluas distribusi produknya di pasar-pasar strategis seperti Asia, Eropa, dan Amerika Latin. – Smartwatch terlaris Q3 2024
- Harga Kompetitif: Dengan berbagai pilihan produk di segmen harga yang berbeda, Huawei berhasil menarik perhatian konsumen dari berbagai kalangan.
Also Read: Apple Watch Series 10 Officially Launches in Indonesia - Find out the Price and Latest Features!
Penurunan Apple dan Pertumbuhan Xiaomi
Apple, meski tetap kuat dengan smartwatch Seri 10 yang mendapat ulasan positif, menghadapi tekanan di pasar karena:
- Persaingan ketat: Produk-produk dari Huawei dan Xiaomi menawarkan fitur serupa dengan harga lebih kompetitif.
- Penurunan YoY: Volume pengiriman Apple turun hingga 12,8 persen, menunjukkan bahwa pasar mulai jenuh dengan produk-produk premium yang lebih mahal.
Sementara itu, Xiaomi tetap menjadi pemain penting dengan pangsa pasar 14,7 persen. Xiaomi Band 9 dan Xiaomi Watch S sangat populer, terutama di segmen entry-level dan mid-to-high-end.
Samsung dan BBK Electronics di Posisi Bawah
Samsung mempertahankan posisinya di peringkat keempat dengan pengiriman 11,5 juta unit (pangsa pasar 8,3 persen). Galaxy Watch Ultra dan Galaxy Watch FE menjadi produk andalan Samsung untuk segmen high-end dan mid-range. – Smartwatch terlaris Q3 2024
BBK Electronics, yang mencakup merek-merek seperti Oppo dan Vivo, juga tetap kompetitif dengan pangsa pasar 5,6 persen. Mereka mengandalkan desain stylish dan integrasi ekosistem yang solid untuk menarik konsumen. – Smartwatch terlaris Q3 2024
Ringkasan Smartwatch terlaris Q3 2024
Persaingan di pasar smartwatch global semakin ketat dengan Huawei kini memimpin, diikuti oleh Apple, Xiaomi, Samsung, dan BBK Electronics. Keberhasilan Huawei menunjukkan pentingnya inovasi produk, strategi harga, dan ekspansi pasar yang cerdas. Dengan total pengiriman 139 juta unit smartwatch pada Q1-Q3 2024, pasar ini terus menjadi arena persaingan sengit antar merek besar.
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