Apple Mengganti Nama Perangkat Lunak Mixed-Reality ‘xrOS’ di Sign Headset – Apple Inc. meningkatkan pekerjaan pada headset realitas campuran, kategori produk baru utama pertamanya sejak Apple Watch, dan telah mengganti nama perangkat lunak yang menyertainya sebagai tanda terbaru dari debut yang semakin dekat.
Perusahaan berencana untuk memperkenalkan headset pada awal tahun depan, bersama dengan sistem operasi khusus dan toko aplikasi untuk perangkat lunak pihak ketiga, menurut orang yang mengetahui masalah tersebut. Secara internal, perusahaan baru-baru ini mengubah nama sistem operasi menjadi “xrOS” dari “kenyataan”, kata orang-orang yang meminta untuk tidak disebutkan namanya karena proyek tersebut masih dirahasiakan.
Nama perangkat lunak baru ini mengacu pada kemampuan realitas campuran headset. “XR” adalah singkatan dari extended reality, sebuah istilah yang mencakup augmented reality dan virtual reality. Augmented reality melapisi grafik dan informasi virtual di dunia nyata, sedangkan virtual reality adalah pengalaman yang mencakup segalanya untuk bermain game dan menonton video.
Meta Platforms Inc
Dorongan Apple ke pasar menyiapkannya untuk pertarungan dengan Meta Platforms Inc., pemilik Facebook dan Instagram, yang bertaruh pada metaverse sebagian untuk mengurangi ketergantungannya pada perangkat Apple. Langkah ini juga merupakan bagian dari pencarian abadi untuk “hal besar berikutnya” Apple. Dengan Apple Watch, dirilis pada tahun 2015, perusahaan mengubah bisnis perangkat yang dapat dikenakan menjadi sebuah divisi yang sekarang menghasilkan lebih dari 10% penjualannya menyumbang $41,2 miliar pada tahun fiskal terakhir.
Seorang perwakilan Apple yang berbasis di Cupertino, California menolak mengomentari rencana headset-nya.
Dalam menawarkan teknologi AR dan VR, headset baru Apple mengambil taktik yang berbeda dari kebanyakan model yang ada dari perusahaan seperti Meta dan HTC Corp. Tetapi Meta memang memiliki headset yang lebih baru, Quest Pro, yang memadukan kedua pendekatan tersebut.
Apple 3D
Daftar pekerjaan baru-baru ini mengungkapkan bahwa Apple ingin membuat “dunia realitas campuran” berbasis 3D sendiri. Orang-orang yang mengetahui rencana perusahaan mengatakan bahwa perangkat tersebut akan menawarkan alat kolaborasi virtual dan FaceTime versi VR, menyaingi layanan seperti Zoom dan Meta’s Horizon Workrooms. Apple baru-baru ini meminta kepala teknik untuk aplikasi produktivitas iWork, aplikasi Notes, dan Apple News untuk mengerjakan headset.
Ketika Apple mulai mengembangkan sistem operasi sekitar tujuh tahun yang lalu, perusahaan secara internal menjulukinya “kenyataan” – atau singkatnya “ROS”. Apple baru-baru ini mulai menyebut perangkat lunak tersebut sebagai “xrOS” di dalam perusahaan. Nama baru, tidak seperti moniker “realitas” yang terdengar lebih umum, dapat membantu Apple mengklaim pasar realitas campuran yang baru lahir.
Sekitar waktu yang sama dengan perubahan nama, sebuah perusahaan cangkang rahasia bernama Deep Dive LLC mengajukan merek dagang merek “xrOS” di beberapa negara secara internasional dan mencoba mengamankan nama tersebut di AS. Jika Apple benar-benar berada di balik pengajuan tersebut, itu menunjukkan bahwa Apple juga mempertimbangkan untuk menggunakan “xrOS” sebagai nama produk publiknya.
Mendaftar untuk buletin ini
Deep Dive, yang didaftarkan oleh perusahaan shell lainnya pada tahun 2017, pertama kali mengajukan nama tersebut di Swiss pada bulan Maret. Baru-baru ini memperluas pendaftaran ke Inggris, Israel, Malaysia, Meksiko, Ukraina, Filipina, Australia, Jepang, Kanada, dan Uni Eropa. Pada bulan September, sebuah firma hukum yang mewakili Deep Dive mengajukan untuk menentang aplikasi merek dagang AS bulan Maret untuk nama profesional oleh perusahaan China yang tidak terkait.
Pencarian IP pemerintah
Merek dagang nama melalui perusahaan cangkang di beberapa negara asing mengikuti strategi biasa Apple untuk membangun merek, meskipun keputusan untuk memulai di Swiss agak di luar karakter. Apple biasanya mengajukan merek dagang di negara-negara seperti Jamaika, Liechtenstein, atau Trinidad, dan Tobago, yang tidak memungkinkan publik untuk membaca dengan teliti pendaftaran.
Misalnya, Apple baru-baru ini merek dagang nama iPhone 14 Pro “Dynamic Island” di Jamaika. Tetapi aplikasinya untuk “Reality One” dan “Reality Pro” – kemungkinan nama untuk headset itu sendiri – juga tersedia secara online, begitu juga dengan pengajuan untuk “reality”. Dalam kedua kasus tersebut, Apple berada di balik pengajuan tersebut, menurut orang-orang yang mengetahui masalah tersebut.
Apple Mengganti Nama Perangkat Lunak Mixed-Reality ‘xrOS’ di Sign Headset – Meski begitu, tidak ada jaminan Apple pada akhirnya tidak bergerak maju dengan “kenyataan” atau nama lain sebagai merek yang menghadap konsumen.
Sistem Operasi
Apple tidak akan menjadi perusahaan pertama yang menggunakan nama “xrOS”. Dalam kebetulan yang canggung, Meta memiliki tim yang terdiri dari sekitar 300 insinyur yang mengembangkan sistem operasi realitas campuran dengan nama yang sama. Tetapi perusahaan itu tampaknya tidak berada di balik pengajuan merek dagang terbaru.
Sebagai tanda kemajuan pengembangan, Apple mempratinjau perangkat tersebut ke dewan direksi awal tahun ini.
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