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NEWS and RUMOURS

Apple Secretly Has a 'Secret Weapon' in Making Chips for Its Various Product Lines

Apple has long been a pioneer in technological innovation, creating products that change the way we work, communicate, and live our daily lives. Behind the success of these products lies a unique strategy that is rarely revealed to the public: the development of its own chips. In an exclusive interview with The Indian Express, two senior Apple executives reveal Apple's chip strategy that has allowed the company to excel in the global market. Apple's Main Focus: In-house Designed Chips for Optimal Performance Apple has made a strategic decision to design chips specifically for their own products, rather than selling them to third parties. This move aims to create deep integration between hardware and software. According to Tim Millet, Apple's Vice President of Platform Architecture, and Tom Boger, Apple's Vice President of Mac Product Marketing, this Apple chip strategy not only provides a technical edge but also differentiates Apple from competitors. "We don't want to be [...]

Fahryzal Prasetyo Tuesday, January 7, 2025