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Strava, a well-known fitness platform amongst sports enthusiasts, is turning heads again with the Strava Year in Sport Trend Report 2024. The annual report provides fascinating insights into how people around the world are living their active lifestyles. Data collected from more than 135 million users across 190 countries, including Indonesia, shows a growing trend in fitness. From the use of smartwatches such as Apple Watch and Garmin Forerunner to increasingly diverse exercise style preferences, the Strava Year in Sport Trend Report 2024 is an essential guide for anyone looking to understand the modern fitness landscape. Apple Watch and Garmin: Leading the Smartwatch Trend One of the key findings in the Strava Year in Sport Trend Report 2024 is the dominance of the Apple Watch among short-distance runners, specifically 5 kilometers. With advanced features such as heart rate monitoring, accurate GPS tracking and seamless synchronization with iPhone, Apple [...]
Apple Inc. is known as an innovator that always delivers products with advanced features. However, Apple's Wearables segment, including the Apple Watch product line, has faced tough challenges in recent years. A decline in consumer interest in updating their devices has forced the company to work hard to restore the appeal of their products. One of the latest strategies is to bring a satellite-based connection feature to the Apple Watch Ultra, which is scheduled to be available in 2025. This feature is believed to revive Apple's stagnant smartwatch sales. Why are Apple Smartwatch Sales Declining? According to Apple's fiscal report for the third quarter of 2024, the Wearables, Home, and Accessories segment, which includes products such as AirPods, HomePod, and Apple Watch, saw its contribution to the company's revenue decline. One of the main reasons is the lack of compelling reasons for consumers to update their devices. The Apple Watch Series 10, despite coming with a thinner design and larger screen, does not offer [...]
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